Professional Concepts Insurance Agency, Inc. (PCIA)

Marketing is your firm’s lifeline to the future.

It involves strategy: What are the firm’s strengths and goals, what are our goals, and how do I use our strengths to attain our goals?
It involves targeted communication: How do I reach my key clients with the right information about my firm?
It involves effective integration: How should business development efforts overlay the firm’s communications? How does my accounting system track the data I need to monitor my success? How do I stop reinventing the wheel every time a proposal is prepared?
It involves skills building: How can our employees be better equipped to improve our client development and client maintenance results?

Often, professional service firms seek marketing expertise to supplement in-house resources, and professionals skilled in marketing professional services are rare.

Exclusively offered through PCIA, we are offering a new resource to help our clients meet these challenges! Working with Leslie Kusek of LMK Consulting, we are able to deliver a professional with 20 years of experience in marketing professional services to your firm! She is available to provide training on a variety of key areas:

Developing a strategic plan
Implementing an effective marketing system
Improving business development skills for your technical staff
Preparing effective proposals and presentations

Marketing “Lunch & Learn” Series

The Marketing Lunch and Learn series is a value added service to our clients, available to you free of charge! Interested in learning more? Contact Kim Fricke at 800-969-4041 or by email at kfricke@pciaonline.com to discuss your firm’s challenges and how PCIA can help! To visit LMK Consulting's website (www.lmkconsulting.com/) by clicking here.

Leslie Kusek,
President of LMK Consulting

In her current role as President of LMK Consulting, Ms. Kusek provides marketing strategy and communications expertise to professional service firms. Ms. Kusek has built her career on a foundation melding technical aspects of professional services with softer aspects of communications.

This union evolved over 20 years from developing public information and involvement campaigns and participating in public hearings to marketing services for national and regional professional service firms. Ms. Kusek has organized and managed internal communications departments and provided consulting expertise to develop strategic marketing programs and systems. Current clients include insurance, engineering, construction and legal firms.

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